Tuesday, 28 July 2009

Innovation

Fine - companies spend money on research and development - increasing market share by bringing out new and unique products that are fresh, exciting and innovating, but in the world of savoury snacks this is NOT NECESSARY. Just stop it.

We have Crisps*, Nuts, Pork Scratchings, Twiglets and Mini Cheddars. That's all we need. The 5 basics.

(*includes Wotsits, Quavers, Monster Munch etc)

We then get Scampi Fries and we get Pretzels from USA and Tortilla Chips and Pringles too. Ok - I can live with that.

But it's starting to get silly now - new snack developments that we simply don't need. Pack it in. This isn't the space race - you make cheesey footballs or crispy things to dip in runny things at parties.

For instance Pringles are introducing Pringles Prints - crisps with facts and trivia printed on them. FFS.

http://www.pringles.com/pages/pringles_print_main.shtml

It would now seem the Pringle will be smarter than the person eating it.

And then America's answer to Cheesey snacks - Cheez-It have another new development, namely "Twisterz". If you click the link you will see they are a new snack that combines TWO flavours for a unique taste sensation.



Two flavours? TWO?

We all see these days how the main political parties become more and more marginalised and new "Single Issue" parties spring up such as UKIP and The Green Party and the Respect Coalition etc, but they don't get enough votes to have any sway or catch the attention of enough of the electorate.

If we started a Snacks and Pop Regulation Party aimed at bringing in stricter guidelines for manufacturers we'd have the whole country behind us.

"Do you want to know our stance on Iraq? Or PFI? Or Education reforms? We haven't f**king got one. No stance - no policy. Not even a vaguely quotable opinion. But we'll sure as shit stop them fannying about making new types of crisps, adding aspartame to pop and taking the E-numbers out of Tizer" (Really pisses me off that does - Tizer was just artificial flavours and colours dissolved in sugary water - it's pointless without them).

We'd be voted in with a landslide majority. Come on people - these are the REAL issues that affect our day-to-day lives. They stopped making Wispa bars and re-branded them as Dairy Milk Bubbly in a normal chunks-bar-type product. They changed Opal Fruits to "Starburst". They changed Marathon to "Snickers". Jif is now "Cif".

Are we gonna stand for this shit or are we going to march on Westminster declaring "No more innovations in snacks (and bathroom mousse cleaning agents) and fizzy pop" ???

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