Tuesday, 28 July 2009

Advertising Speak

I like coffee. Not that instant shite - that bears no real relation to coffee.

I like ground coffee beans with hot water on them. Except it's a hassle to make. So I was most pleased to discover coffee bags. Ground coffee - in a bag. Like tea bags!!! Brilliant - easy to use and I'm surprised they haven't been around longer.

Except they are each individually wrapped in a foil packet in a great big box which seems utterly pointless when they could be in a single big foil pack - just a gimmick if you ask me.

Then I noticed the other day what was written on each packet - right next to the tiny little slit.

"Tear here" ? No - that would be too easy.

"Tear here to open" ?- no - far too straightforward.

How about "Tear gently to free your coffee bag"

WTF!?!?! Tear it GENTLY to FREE your coffee bag. What sort of coked-up gonk dreams that stuff up!?! I'm not drinking it any more out of principle because idiots write nonsense on the packets.

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